surface
• n.
- A landing page. One page, one goal, built to convert.
- What your customer sees first.
- Typical timeline
- 4–6 weeks
- Includes
- Copy, design, build, analytics
- For example
- Halvard & Berg, Fjällrosta
• adj.
Methodical by nature. Bold by design.
• n.
Two sizes of work. Both built for one client at a time, and neither sold off a shelf.
• n.
• n.
• n.
Selected entries, 2022–2026. Each one began with a goal written down as a number.


In care since 2024
• n.
Four steps, always in this order. Each one ends with something you can hold, and a decision that is yours.
We learn how the business actually runs, and write the goal down as a number.
• adj.
Before and after, on the number each client chose before we started.
| Client | Measure | Before | After | Change | Scale |
|---|---|---|---|---|---|
| Tallby Frakt | Order to dispatch | 4 h 10 min | 11 min | −96% | |
| Halvard & Berg | Qualified inquiries / month | 34 | 106 | +212% | |
| Almsta Fysio | No-show rate | 14.2% | 8.4% | −41% | |
| Fjällrosta | Subscription conversion | 1.1% | 3.4% | +209% | |
| Brovik Energi | Time to first quote | 3 days | 90 s | −99.9% | |
| Sjöberg Revision | Manual hours / month | 160 h | 22 h | −86% | |
| Kvarnby Bageri | Mobile page load | 4.8 s | 0.9 s | −81% |
Goal written into the contract: 24 of 24 projects since 2019. Met or beaten: 23. The one we missed, we finished at our own cost.
• phr.
How the people we work for use the word.
They wrote our goal on the first page of the contract. Then they hit it. Then they stayed.”
We stopped copying orders between systems in the second month. Nobody here misses it.”
Three years on, it’s the same people answering when something needs to change.”
• n.
The years after launch. Where most of our time goes, on purpose.
Systems still in our care, by launch year: Nordh Juridik since 2019, Sjöberg Revision since 2020, Kvarnby Bageri since 2021, Brovik Energi since 2022, Almsta Fysio since 2023, Tallby Frakt since 2024, Fjällrosta since 2025, Halvard & Berg since 2025.
project • n.
Tell us the goal. We will tell you, in writing, whether we can hit it.